Wednesday, October 17, 2012

There are four fundamental components to developing a job search: Strategy, Tactics, Planning and Collateral Documents.

A strategy is the overall approach to reach an objective. For example, one job search strategy may be broadcasting your availability to the world of companies; the shotgun approach. Another may be to target specific companies; the rifle approach. There are pros and cons to each.

Tactics are the techniques you will use to implement your strategy, again with pros and cons for each tactic. A tactic could be networking, using recruiting companies, doing online searches, cold-calling companies, posting resumes on job boards, utilizing inbound marketing, etc. Be careful though, there can be some negative interactions between certain tactics. You’ll be ok as long as you understand them.

Planning execution of the tactics is making decisions on how you will divide your time between each of the tactics you will use. It is the easiest task of a job search to develop and a very important one to follow and periodically reassess and adjust.

Collateral documents are your marketing tools: resume or CV, cover letter and LinkedIn profile. Some people also have additional documents like a value proposition or other supporting information. Additional documentation may be necessary for government resumes as well.

Figuring out how you will design and implement a job search is a complex subject. Establishing a strategy and supporting tactics to implement is a critical part of a job search planning; the decisions to be made require a lot of knowledge about how interactions between the pieces may play out.

Once the strategy and tactics are determined and the basic resume and cover letter are in place, it’s time to plan a prioritized routine to follow. It is most probable that the routine will be modified as the search progresses in reaction to various results coming from the tactics used. 

Failure to establish a plan is probably the biggest reason job seekers feel like they are not making progress. Getting expert help early in a search is critical and advisable.

When one is eager to get out and find a job quickly, it may seem backward to be planning strategy and tactics as the first priority of a job search instead of immediately creating a resume. Regardless if one does planning or resume writing first, neither one should be done without doing the other. 

When one is forced to embark on a job search, the normal human reaction is to quickly create a robust resume and cover letter and jump into the market. The problem is, even armed with the best resume and cover letter ever created but without making appropriate strategy and tactics decisions, one can easily make errors that create setbacks in the search campaign that lead to a very long and frustrating search. It’s always advisable to get help, early!

Helping people establish their strategy and tactics and creating a robust resume and cover letter is the main thrust of Hooch Resumes. 

To obtain assistance visit the pages of the Hooch Resumes website

Sunday, October 14, 2012

Why do some job seekers think of LinkedIn only as a place to network and search for jobs. That’s a huge mistake.

LinkedIn is often overlooked as an inbound marketing platform. Your profile is the key to good inbound marketing, far better than posting your resume on a job board.

Hiring companies and recruiting firms use LinkedIn to find potential candidates for openings. A poorly created LinkedIn profile will not attract attention; in fact it may turn people off if it is not carefully crafted. Therefore your profile takes on huge importance.

The beauty of inbound marketing is that once you’ve established a good profile you can let it work for you with minimal maintenance. Your profile only needs occasional tweaking as you discover how well it is getting you hits. After you create a good profile people will seek you while you focus on networking and job searching. That’s an effective tactic to take advantage of.

Get help here:

Saturday, October 6, 2012

Differentiation is the key to competition!

Job searching is competition on steroids!
Differentiate yourself from your competition!
Edit your resume and cover letter to be responsive to each position you apply for.
Too much work? Yes it is if you are lazy or if you are not serious about finding a new position. But your competition may differentiate themselves from you if you don’t! Is that what you want? How badly do you want a new job?!

Don’t just apply on line as soon as you see on opportunity that appeals to you. Talk to the hiring manager first!
Identify the company – if you can’t, the posting may be bogus and a waste of time. If you can, start doing some research to find out who the hiring manager is.
If you can find the name of the hiring manager, try to make contact before you even think about sending your resume in! Making contact with a hiring manager has the highest probability of landing the job; simply applying on line has the lowest probability of success.
Use every resource you can think of to identify the hiring manager: network on LinkedIn using the Advanced Search feature to find people who work for or have worked for the company and then make warm calls; research the company on line as if you were an investor – go to websites investors use to analyze companies, find out who the senior managers are and work your way down to the hiring manager by making cold calls; or get introductions from your network.
If you can’t identify the hiring manager, then as a last resort, find out who the most senior HR manager at the job site is and try to make contact with that person.

Sounds impossible? It isn’t!

Sounds difficult? It usually is!
How badly did you say you want a new job?!

You don’t like to make cold calls, or even warm calls?
Get over it and learn how! Talking to hiring managers is the most productive way of getting a new job. Taking the easy way out is the least productive way! Period!

Get more help on this and other tactics by emailing me at or by visiting And leave a comment if you like this post.