Monday, June 18, 2012

Let’s say you search company career pages and don’t see any jobs for you. Don’t stop there!

Just because you don’t see a job that fits you on a company career page, that doesn't mean they don’t have a job for you! Sometimes it takes tenacity to find the job you want.

Suppose you see jobs posted but they don’t fit, at least you know the company is hiring. Maybe there are other jobs, real and potential for you. If it’s a company you are really interested in and you just walk away, you could be missing an opportunity.

The so-called “hidden” job market is alive and active. But it’s actually just an “unadvertised” job market because it’s not really hidden, like they don’t want you to know about it. There are usually valid reasons for not posting some jobs.

There are two kinds of unadvertised jobs: Those that haven’t been posted, and those that might be created for you if you pursued them. That’s why I said don’t walk away if you like the company.

The most effective way to tap into the unadvertised job market is through people, and the best people to contact are the Hiring Managers. The key is to find out who they are and then talk to them, before you send any paperwork. And hiring managers are the people who have the potential of creating a job for you!

How to find and talk to hiring managers is a huge subject that requires considerable counseling and coaching for most people. Many job seekers need professional help to do it effectively. And it could be the best investment they will ever make.

There are 4 basic steps in the process of finding jobs.
1-    Identify companies that are hiring
2-    Identify jobs, and don't stop if there isn't an advertised one for you
3-    Identify hiring managers & senior HR managers
4-    Make contact with managers to discuss posted jobs, unadvertised jobs and to generate interest that may lead to creating a job for you.
1st priority – hiring managers
2nd priority – Key HR manager
3rd priority – email
Last priority – online application

Each step is a large subject to discuss by itself. Each involves considerable coaching. So if this post has piqued your interest, please contact me to find out more. I’ll be happy to help.

Add a comment and get more job search help by visiting or by emailing me at

Tuesday, June 12, 2012

Inbound and Outbound Marketing Defined

Your resume is an outbound marketing tool which you send out to attract the attention of people who may want to hire you. 

Your LinkedIn profile is a tool you can use to attract the attention of those looking to hire someone like you. Write it carefully. It deserves as much thought and preparation as your resume does. Realize they are different documents for different purposes.

Job seekers are so very fortunate that the internet exists. This “invention” began back in 1994 and has reached amazing achievements (not all good in my view) in recent years. In view of the economic and unemployment disaster today, can you imagine what it was like for job seekers in previous major downturns and high unemployment? 

The only document available in previous eras was the resume. Today we have profiles on LinkedIn; we also have Twitter, Google+, FaceBook, YouTube, personal websites and a whole bunch of other ways to market ourselves. 

In my opinion, the best one for job seekers is LinkedIn. Here you can prepare a profile of yourself to advertise who you are, what you do, what your skills are, what your education is AND what you have achieved! 

There are many people looking for people to hire; hiring managers, HR personnel and recruiting firms are always conducting advanced searches on LinkedIn to find and seek people they’d like to talk to. 

And job seekers can use LinkedIn to look outward as well. What a propitious tool to have available as a job seeker! 

If you like this blog, let me know by commenting. And get more job search help by visiting or by emailing me at

Monday, June 4, 2012

Before sending your resume anywhere, find out who the hiring manager is so you can direct your resume to that person.

After all, do you really want to direct your resume and cover letter to “To whom it may concern” or “Greetings” or “Dear sir” or some other anonymous recipient? Do you think that’s going to get someone’s attention? Well it might get the wrong attention, you know, the one that automatically gets it dumped in the trash!

You need the hiring managers’ name. You need to speak to that person before you send your documents anywhere!  You need to find out more about the job so you can tune your resume to address the hiring managers’ hottest needs. You will differentiate yourself from your competition by doing so. 

Don’t know how to find a name? You have lots of resources at your disposal. For instance, you could try:

-Cold calling  - this is the most direct and fastest way, but find out how to be prepared. Talk to receptionists and fill-in receptionists at noon. Call in well after hours; sometimes you’ll get a Roledex of names!
-LinkedIn - use introductions, past & present members of the company & their contacts lists.
-Use your network.
-Try a company website; visit About US and Press Releases - get the senior execs names and work your way down; schmooze their gatekeepers; get someone else, like sales (they love to talk) and work your way up.
-Google a title you guess in the company.
-Use the financial websites for investors; SEC public information on corporations.
-Try Hoovers if you have access (it costs though).
-Read trade publications.
-Get convention or professional meetings attendees and member lists.
-Even Facebook & Twitter.
-Look at email addresses of other people in a company. If you already know the hiring manager’s name, you can often guess their email address by modeling it after other addresses. For example, if you find listed on the company website, it’s likely that the hiring manager, Jane Doe, has the email address If it’s not correct, it will often come back to you—no harm done. You can also use free email verifying tools, such as, to determine if the email address is correct before you send it.

By the way, you are not likely to get the hiring managers name by calling HR. They are the pit bulls of gatekeepers. Don't try to run through their back yard first. Leave them to later or at least the last resort. And get the HR department managers name before resorting to that approach. People like to be addressed personally.

But don’t sit back and do nothing. Getting the hiring managers’ name is probably the most important thing you can do!

Add a comment. And get more job search help by visiting or by emailing me at