Monday, December 19, 2011

Creative job searching; some examples of how a little creativity can make you the solution to a hiring manager’s problem.

Job searching is difficult for most people, even in good times. Every now and then someone slams the door shut on unemployment and finds a job quickly, without spending gobs of money. While luck plays a part, most of their success is attributable to their own job search creativity.

The most recent example I know of is a sales executive who was laid off in mid November and got two job offers before the Christmas holiday. We worked together on her resume and cover letter; neither of those documents landed her the job. She got the job because of her own creativity. In addition to working other search tactics, she developed creative one, attending a conference of C-level executives in her industry.

She looked at the attendee and speaker list for the conference and quickly decided she needed to be there. She signed up, got plane reservations and a hotel, and sent emails to 125 attendees, requesting a few moments of their time to chat over a cup of coffee. She got some  good responses and made connections at the conference. She never sent out a resume or cover letter; we had not yet completed that exercise. She found out their needs and sold herself as the solution. The result was she got two job offers by the end of the week by thinking “out-of-the-box”.

In a second example, a sales professional researched some companies very thoroughly and found out who their key customers were. He then looked at other competitors in the industry and discovered who their customers were. By comparing who was selling to whom, he hypothesized that the target company he was interested in would love to land one of their competitors customers. He applied to the target company and didn’t get an immediate response. He then learned all he could about the products of the company, and went to work trying to sell the products to the competitors customers. 

One of the competitor’s customers he called on happened to be an account the target company had been trying to land unsuccessfully. He sold the customer who then called his counterpart, the hiring manager in the target company, and proceeded to tell  him how impressed he was with the salesperson, who he incorrectly assumed worked for the target company. The hiring manager was so impressed he immediately offered a job to the candidate. By selling the product the candidate demonstrated his ingenuity, aggressiveness, and capability as a solution provider. 

While finding a unique, creative way to search is not going to happen for everyone, none the less it’s worth spending time to see if one of these or other approaches might work. One key to successful job searching is discovering the hiring manager’s problem by preparing yourself with solid research and then finding a way to demonstrate you are the solution. Hiring managers hire solutions!

Find out more about Job Searching by visiting or by emailing me at

Sunday, December 4, 2011

What You Shouldn't Post on Your Facebook Page If You Want a Job (or want to keep your job).

This is worth reading, my friends. Like it or not, fair or unfair, morally or ethically right or wrong, it really doesn't matter what YOU think, it's an employer's prerogative! And it applies to your current employer (assuming you want to keep your job) not just to job seekers. Follow the link.

Thursday, December 1, 2011

The unemployed stigma.

The driving force behind the employed vs. unemployed stigma is the hiring company. 

The hiring process is really more appropriately described as the disqualification process. 

Like it or not, companies often view the unemployed as having some kind of baggage. Their internal recruiters may even be instructed to pass over unemployed candidates. External recruiters they work with are driven by commissions from hiring companies and understand that an unemployed candidate is less marketable; therefore they are likely to be motivated to seek out employed, passive candidates. 

Those looking for employment need to understand these basics. And rather than dwell on the unfairness of the facts, immediately become at least a volunteer so that there is no break in their work history. 

And it's not necessary to state "volunteer" on the resume so as to avoid being disqualified at the first glance. 

For further discussion, comment below or send me an email.