Don't become the guy in this picture.
You know the drill. You've got a huge gap in your
most recent employment and you need to fill it, so you post your most recent
job as Founder/ Director of Whatever
Title. Your dates
of employment say you've been out of work many years.
These are the
things you say you are doing in this job:
*Attending
networking events
*Researching Industry Leaders
*Tracking Industry Trends
*Participating in Industry Discussions
*Researching Industry Leaders
*Tracking Industry Trends
*Participating in Industry Discussions
Ok, that gives you a
placeholder, but what else does it say to readers?
It screams "Avoid me. No one wants me. I've been
overlooked for years. Something is wrong with me and everyone knows it."
Founder/Director of Some
Title is not a job and it fails to take the place of real employment. Everyone
knows that. It's a lot of words that futilely intend to mask reality.
In addition it tells the reader I've not been performing my
primary skill for a long time. I may not be current with my trade.
So it's not a creative way of describing what has been going on in my life. I'm doing what many other unemployed people are doing, the same way they do it, using the same words they use, copying from a LinkedIn format because I have no idea what else to do.
When one becomes unemployed it's critical to figure out how
to market oneself in a way that generates interest. If marketing services is
not ones forte, it's critical to get professional help immediately. The "Founder/Director"
approach is a red flag to readers. It's simply not good marketing. And the
longer that image is portrayed, the less likely something good will come out of
it.
Once a lot of time has passed it may actually be too late to
turn things around. So if marketing services is not your forte it would be wise
to get help from a professional as early as possible. Many people seek help
while they are happily employed; It's smart to be prepared for things that are
out of your control, even unexpected. There's simply too much competition to do
otherwise.
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