Hiring companies need to know who you are, how to reach you, what you do, what your qualifications are and what the results of your work have been. You will get interviewed if you can peak their interest in your brand AND show them the results of your work. They will know if they want to read beyond the first third or so of your resume in 5 seconds or less. They won’t spend more than 30 seconds to decide to call you. The key to the first 5 seconds is the statement of your brand. It needs to excite them to read further.
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