Nothing but Marketing and Selling? Those things are not easy for many people. None-the-less, Job Searching is a marketing and sales job. Job seekers must sell the benefits of being hired, thus they become salespeople by default, whether they want to or not. One can sit on the sidelines and watch others get jobs or one can learn marketing and the art of selling.
Resumes and cover letters are advertising literature used in marketing and selling. They are the collateral documents used to advertise the benefits of being hired, but they are only the starting point. They need to be used in conjunction with selling skills that support a marketing plan. A job search marketing campaign requires a strategy, the fundamental approach, and tactics, the details that support the strategy.
So it is important for job searchers to treat job searching as their job and learn the necessary sales techniques to be successful. I’ve been a job searcher and later, a recruiter. Trust me, if I can learn how to sell, anybody can!
For starters, job seekers are well advised to use job boards and the web as research tools to identify companies and positions, not as a place to apply for positions. Applying online is equivalent to jumping into the black hole and disappearing. There are far better ways to get a job.
As a general rule, don’t apply for a position until AFTER speaking to the hiring manager. Learn the right tactics to support your search strategy:
Learn how to research the companies for the information you need. Learn what information to search for and where to find it.
Learn how to network properly.
Learn how to find out who the hiring manager is.
Learn how to make warm- or cold-calls to hiring managers, (don’t call HR unless you are looking for an HR position, and even then, call the HR manager).
Learn how to create, practice and internalize scripts in making calls to the hiring manager and to get past the various gate keepers.
Learn how to close (close every communication and finally, the job).
Learn how to overcome objections.
Learn how to handle rejection (sales is full of it - good salespeople don't take rejection personally, it's just part of the job, so they learn to simply say "NEXT!" and continue on.
That's a lot of subjects to learn if you are not already a salesperson. But if you don't try to do it, your competition will.
I am among many people who teach and coach those skills. There are plenty of resources available. Selling was not my career until I became a recruiter after retiring from my engineering career. So I learned how, and now I share what I learned with my clients. Again, trust me, if I can learn how to sell, anybody can!
Get help by emailing me at firstname.lastname@example.org or by visiting http://www.hoochresumes.com.