Job searching is difficult for most people, even in good times. Every now and then someone slams the door shut on unemployment and finds a job quickly, without spending gobs of money. While luck plays a part, most of their success is attributable to their own job search creativity.
The most recent example I know of is a sales executive who was laid off in mid November and got two job offers before the Christmas holiday. We worked together on her resume and cover letter; neither of those documents landed her the job. She got the job because of her own creativity. In addition to working other search tactics, she developed creative one, attending a conference of C-level executives in her industry.
She looked at the attendee and speaker list for the conference and quickly decided she needed to be there. She signed up, got plane reservations and a hotel, and sent emails to 125 attendees, requesting a few moments of their time to chat over a cup of coffee. She got some good responses and made connections at the conference. She never sent out a resume or cover letter; we had not yet completed that exercise. She found out their needs and sold herself as the solution. The result was she got two job offers by the end of the week by thinking “out-of-the-box”.
In a second example, a sales professional researched some companies very thoroughly and found out who their key customers were. He then looked at other competitors in the industry and discovered who their customers were. By comparing who was selling to whom, he hypothesized that the target company he was interested in would love to land one of their competitors customers. He applied to the target company and didn’t get an immediate response. He then learned all he could about the products of the company, and went to work trying to sell the products to the competitors customers.
One of the competitor’s customers he called on happened to be an account the target company had been trying to land unsuccessfully. He sold the customer who then called his counterpart, the hiring manager in the target company, and proceeded to tell him how impressed he was with the salesperson, who he incorrectly assumed worked for the target company. The hiring manager was so impressed he immediately offered a job to the candidate. By selling the product the candidate demonstrated his ingenuity, aggressiveness, and capability as a solution provider.
While finding a unique, creative way to search is not going to happen for everyone, none the less it’s worth spending time to see if one of these or other approaches might work. One key to successful job searching is discovering the hiring manager’s problem by preparing yourself with solid research and then finding a way to demonstrate you are the solution. Hiring managers hire solutions!
Find out more about Job Searching by visiting http://www.hoochresumes.com or by emailing me at firstname.lastname@example.org.