Sunday, June 28, 2015

How to make cold-calls is one of the fast tracks to getting hired.

Savvy job seekers are aware they don’t know everything about job search tactics, particularly about calling hiring managers directly to learn why they are hiring and what their biggest need is.

Good salespeople who regularly make cold calls know they need to speak to decision makers, not supporting staff. They understand the initial objective of the call is to keep the other person on the phone. They know this is critical to success so they spend a considerable amount of time practicing their attitude, delivery, and listening skills. By asking questions and listening well they learn what the objections to the sale are and how to overcome them. They know they won’t win every sale so they don’t take rejection personally, but as motivation to pick up the phone and make another call.

Selling why you should be hired is no different than selling a product or service. This is why job seekers are salespeople by default, if not by choice.

Making voice contact with the decision maker, the actual hiring manager, before submitting a resume is acknowledged as the most effective way to get hired, above all other search tactics. The easiest call to make is the one where someone has personally referred you to the hiring manager. While getting a referral should be the prime objective of your networking efforts, it doesn’t always happen. That is when you should go into cold-calling mode.

To make effective cold-calls to hiring managers:

Remember this: If you are not looking for an HR position, the hiring manager is not HR. You want to talk to the decision maker, the person you will be working for.

Create scripts for gate keepers and the hiring manager. Keep them short and to the point. Internalize your scripts rather than memorize them. Practice, practice, practice. Role play them. Video tape them. Continually refine and improve them.

Do your homework before you make the call. Research the company. Learn as much as you can about their mission, their products or services, what new things they have published in their PR releases. Know as much as you can, write down all of the information and have it in front you when calling. Don’t leave anything to chance.

Make sure you know the name and pronunciation of the person you are calling and the company. Find out what their title is.

Make sure you understand the position they are trying to fill.

Listen to the hiring managers’ mood. “Am I catching you at a good time?” will win major points.

In making cold calls the recipient doesn’t know you so it is likely they are going to be in a defensive mode. Don’t exaggerate that by blurting out that you are looking for a job. Instead, ask them for their counsel on a matter. If they ask if you are job searching, tell them you are considering making a change and would like their perspective.

Never interrupt the call by answering an incoming call or by answering the door, etc.

Do Not monopolize the conversation or the recipient will find a way to get rid of you.

Speak at an easy to listen pace. Speak clearly and concisely. Enunciate well. Avoid using slang and acronyms. Don’t eat, drink, or chew gum while you’re on this call.

Avoid acknowledging lack of experience in something when asked. Rather than saying “no, but …” talk positively about something you are competent doing.

Turn failure into success. Seeking an interview is the objective of the call, but if you fail to accomplish that end, continue the conversation. Seek advice, identify other possible opportunities, and get the names of other potential hiring managers. Build your network. Many people are happy to answer a few more questions from a genuine, polite person.

At the end of the call, set expectations. Make sure you establish what the next step will be; establish who will do what and when.

Remember politeness. Say “please” and “thank you”, especially at the end of the call.

Karl has been reviewing resumes for people at no cost since 1999. Visit http://ow.ly/dgg2J

Monday, June 22, 2015

Using the right job search tactics will shorten your job search.


We all know how important it is to have a great resume, but how many of us think about what tactics we should be using in our search after we have identified an opportunity we are interested in and have edited our resume to be responsive to the specific needs described in the job description?

It is very important to get tactics right in order to avoid a long search. A search without a good tactics plan may languish. Getting it right may be different for different people. However, the following approaches have the greatest effect for most people. From best to worst, they are:

 #1 – Speak to the hiring (make actual voice contact) manager BEFORE you apply. I have written extensively about the reasons for doing this. Making voice contact with the hiring manager requires finding out who the hiring manager is (It is not HR or the HR manager unless you are seeking an HR position).

The best approach to do determine who the hiring manager is, above all others, is to be referred by a company employee. There are several ways to get a referral including finding the name through active networking.

The next best way to find the name is to make cold calls into the company and data mine for the name. This is a very effective approach used by good salespeople.

A third approach is to use data mining techniques used by investors. This is very effective when you want to start at a senior level and work your way down to the actual hiring manager.

Associated with these three approaches is the need to prepare for both gatekeepers and the hiring manager when you encounter them. Scripts must be created and practiced extensively until they are internalized, not memorized. Scripting and practicing scripts for gate keepers and the hiring manager are skills most salespeople have but must be learned by many others. The skills are not always easy to learn, but also not impossible, and very effective.

In making the calls, if you are put through to voice mail when you get to the manager it is best to simply hang up and try again at another time. Leaving voice mail is not a good idea because many, if not most, managers will delete any voice mail from someone they do not know. Also, repetitive voice mail is considered obnoxious.

#2 - Emailing the hiring manager before making live contact may work as well, but beware of the almighty “delete” button. Emails are often deleted by recipients when the sender is unknown. Sometimes the recipient will block all future emails from the sender. You don’t want to become a member of the blocked sender list when you are trying to get a job with the hiring manager.

The challenge of determining who the hiring manager is applies equally to emailing as it does to making calls. Networking is the primary approach to finding names for emailing. Techniques for establishing the email address of the hiring manager are available, covered in another topic.

#3 – Utilizing external (3rd party) recruiters can be helpful IF one gets connected with a good, truly professional recruiter. A recruiter who knows your industry and your discipline, knows the hiring manager of the position he/she is trying to fill, knows the company and has thoroughly interviewed you to be certain you are a good match, is the recruiter you should be working with. You are just a meal ticket to the rest and the results are usually not good.

#4 – Broadcasting your resume to companies is a valid tactic for certain individuals, but can have negative results when one is also using external recruiters. A 3rd party recruiter will not get paid if your resume is already at the company he/she represents, therefore you will not get helped.

#5 – Pounding the job boards and company websites and immediately applying is the fastest way to the “bottomless pit”. It is the worst approach. Use the job boards for doing research and follow up using the first two approaches above instead of immediately applying.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Monday, June 15, 2015

Scanner/OCR systems and your resume.

There are some companies that use utilize scanners and OCR software to ‘read’ your resume. Not only is the file format important for OCR but also font, font size and a number of other things that can result in a ‘nice resume in / garbage out’ phenomena. Companies that accept resumes by email attachment, postal mail or FAX are most likely to use scanner/OCR processing. The electronic output of OCR processing is typically loaded automatically into a file server for further processing by ATS and parsing software.

ATS parsing software looks for text, not graphics. When a document is not just text but contains any graphics, ATS parsers may simply reject it as unreadable. Also, OCR software may convert it completely into a bit mapped picture file such as a jpeg. If a canner feeds a graphic file to ATS for processing, it is very likely the parsing process will abort processing altogether. If that happens your resume is then doomed to the ‘bottomless pit’. The scanner/OCR process is one key reason you need to have a properly edited *.txt document so that it is compatible with common parsing processes. If application instructions require you to submit a text file you can be quite certain the company is using ATS in their hiring process.

Karl has been reviewing resumes for people at no cost since 1999.

Sunday, June 14, 2015

Age discrimination is alive and well.

In general it is not necessary or desirable to extend your resume further than 15 years back, 20 at most. Work performed many years ago may not be particularly relevant today, particularly if you have been working in an industry where technology advances rapidly. But more important is age discrimination. Although it is illegal to practice discriminate against older people in hiring practices in the USA and other countries, discrimination exists. It is simply carefully covered up. Other reasons are given for not hiring.

The primary purpose of a resume is to get interviews. There is no reason to give a hiring company the opportunity to ‘disqualify’ you by providing information that even hints of your age on your resume. Most often a telephone interview occurs before a face-face interview. That is your first opportunity to establish rapport and sell yourself. Your age will usually be readily apparent when a face to face interview occurs, so it is advisable to avoid losing interview opportunities because of age information that appears in your resume.

Karl has been reviewing resumes for people at no cost since 1999.

Tuesday, June 9, 2015

Hiring processes affect how resumes need to be written.

Did you ever wonder why you were rejected or did not get a response to a job application in which you felt you were the perfect match? It could be because of how your resume was written.

Hiring processes fall into three general approaches: fully automated, manual, and a combination of manual and automated. There is a subset of the combination process, specifically the Scanner/OCR (Optical Character Reader) process, which requires some unique considerations.

Fully automated hiring procedures typically use Applicant Tracking System (ATS) software which is accompanied by parsing software. Unless you score high as a ‘fit’ by the parsing software a human may never see your resume, you may get an automated rejection notice or you may never hear back from the company.

But to score high means your resume must first be readable by the parsing software. Certain resume attributes cannot be ‘read’ by the parsing software. Rejection may not be because of your qualifications or the words that have been written, but how the information was presented to the software.

In addition, many automated systems are fussy about what file format they can read. Sometimes, certain file formats cannot be ‘read’. Most ATS software can only read a limited number of file formats. All can read *.doc (Word 97-2003) and *.txt files. Not all can handle *.wps, *.pdf, and others.

If ATS is used and you don’t receive an automated response, the parser has probably rejected you.

In a manual system, a human will read the resume and not necessarily rely on automation software. In that case usually any file format can be used. But be careful with Word *.docx files. A company that has not updated its word processing software to more recent Word versions may not be able to open a *.docx file. Save your resume in a Word 97-2003 *.doc file to be safe.

A combination process is a mix of manual and automated systems. The process may include a scanner and OCR software to interpret what is scanned. When a resume is emailed as an attachment to a person, typically in HR, the recipient opens the attachment and reads the email and determines what action to take. It may be forwarded to a hiring manager, reviewed further by someone else in HR, printed to make a hard copy or simply saved to a server folder. If saved to a file folder it may be processed automatically by ATS or it may not. If a scanner/OCR is utilized in the process, a hard copy is made and fed into the scanner. OCR converts the information that has been read into a file that is stored for ATS parsing. There are some variations to this process as well.

I will be writing more about scanner/OCR systems in the future. OCR requires certain resume writing guidelines.

Karl has been providing resume critiques for job seekers at no cost since 1999.  He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Monday, June 8, 2015

How quickly can your resume be read?

                               
Creating too much to read is the bane of resume writing. The hiring manager will give you about 5 seconds to decide if he/she will read further and about 30 seconds to decide if your resume goes into the ‘possibly interview’ pile or is tossed. Generally the decision to interview you is made very quickly because there are many candidates to choose from and only a limited amount of time to make a yes/no decision. Therefore you must crisply and succinctly convince the reader to interview you. This cannot be achieved by writing paragraphs of detail.


Get to the point! Get your message across by eliminating as many words as possible. If your resume is lengthy or if its appearance is dense, the tendency is to trash it immediately without reading it. It is critical to eliminate words and format the resume for fast reading. Paragraphs are not easily skimmed; simplified bullet statements are. Narrow margins and poor choice of font and/or small type size result in a crammed, forbidding appearance. White space is important. Apply the KISS principle to resume writing.

Karl has been providing resume critiques for job seekers at no cost since 1999.  He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Monday, June 1, 2015

Write your resume as if you were the hiring manager.

Hiring managers are charged with the responsibility of achieving results through leadership. They need people who can achieve results. Feed their needs.

Use the experience section of your resume or CV to focus on the accomplishments and results of your work in brief bullet statements. Try to quantify as many results as possible. Place the result or accomplishment at the very beginning of the statement and tell how it was achieved afterwards. This will focus attention on the result more than on what was done. You will then appear to be results-oriented without saying do.

Minimize the real estate you devote to your responsibilities and the things you have done. This will further focus on results. Responsibilities are important but resumes that speak only to responsibilities are not likely to result in interviews.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Sunday, May 31, 2015

Write a personal brand statement for your resume.

In contemporary resumes, personal brand and core competencies sections follow your name and contact information and precede all other information. A personal brand statement needs to be crisp, concise and include marketing ‘zing’ that excites one to read further. Lack of ‘zing’ often triggers no interest, no further reading and no response.

Tabulated core competencies are crucial to understanding your expertise. The core competencies section of your resume is most effective if it contains one or two word phrases organized neatly in tabular fashion so it can be skimmed quickly. It should contain key words found in the requirements part of a job description. Key words should also be used in context in the experience section. This is an important factor in getting a high score from ATS parsing.
These two sections should fit into the first third of the page so that the most important relevant results and accomplishments that follow in the experience section can be found on the first page.
Contemporary resumes no longer contain objectives. It can be reasonably assumed the job you are responding to is your job objective, which makes objective statements redundant and obsolete.
Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Tuesday, May 19, 2015

It is wise to follow the S.T.A.R. principle when writing resumes. But don’t write a book!



The S.T.A.R principle is a valuable tool to guide you through writing your resume. It organizes your thinking in terms of Situation, Task, Action and Result. Be careful not to get carried away though. Volume is the bane of resume writing. Under time pressure, readers will not read volumes of information about you. They are more likely to simply scrap your resume instead.

When writing about your work experience think in terms of all four elements of S.T.A.R., but focus your writing on Results and Action, in that order. The reader is looking for what things you have achieved (the results of your work) and how you achieved them. State a result first so the eye can quickly spot it. Then add a few words about how it was achieved.

The situation (problem worked on) is implied by the result. The task (the goals of the project) is implied by the action taken (how you achieved the result). It is not necessary to write out long descriptions about situation and task.

Since the goal of the resume is to generate an interview, it is important to create a decision to interview you. It follows that it is far better to trigger the reasons to interview you by generating interest through results and actions taken.

Word volume is the enemy of resume writing. Cut out words. Say things crisply and concisely. Write efficiently and you will help the reader to be efficient. Then you will be rewarded with interviews.

Karl has been providing resume critiques for job seekers at no cost since 1999.

Monday, May 18, 2015

Your personal brand is an important introductory part of your resume.

What you do and what your core competencies are makes a sufficiently complete brand statement for a resume.

Your brand should be presented crisply and concisely (no long paragraphs). What you do should be written as a strong marketing statement that excites the reader.

Your expertise should be presented in a neatly organized, tabular format. The idea is to make it easy for the reader to quickly decide to read further to find out about your specific accomplishments and work results presented in the experiences section.

Hiring managers will hire you if they believe you can help them achieve the results they are signed up to deliver. Find out what their key needs are and feed them!

Karl has been providing resume critiques for job seekers at no cost since 1999. 

Sunday, May 17, 2015

Your resume should be saved in at least three file formats.

Every job seeker needs at least three files of their resume, each for different purposes. One purpose is to be compatible with different hiring processes. Some processes are manual, some are fully automated and some are a mix of the two.

So that your resume submittal fits their hiring process, a company may ask you to submit it as either a *doc or *.txt format. These are the first two file types. You may be asked to attach your resume to an email, copy/paste it in the body of an email, or copy/paste it into their online application form. If ATS software is used in the front end of their hiring process the document needs to be ATS-ready.

The third file format you need is one I call the ‘FOR HANDOUT ONLY’ copy. That is the document you might wish to hand to a person you are meeting with. It is an attractive version you would be proud of and the recipient would appreciate as a well-prepared, professional looking document. 


The FHO file should never be used to apply electronically to a job online because to make it beautiful requires using word processing creation techniques that will usually cause ATS parsing issues! Since you will not be applying electronically with this file, it can be saved in any file format you find convenient to use.

Karl has been providing resume critiques for job seekers at no cost since 1999. 

Tuesday, May 12, 2015

If your resume is not ATS-ready, you would be well-advised to consider fixing it.

There are over 200 different ATS (Applicant Tracking System) software programs used by hiring companies today to assist in identifying qualified candidates. Actually ATS parsing software is designed to disqualify candidates; only the cream rises to the top. If a company you are applying to uses ATS software on the front end of their hiring process you may not get a response or you may even be disqualified regardless of your actual qualifications for the position. This is because one can unwittingly build word processing attributes into a resume that cause parsing issues.

If you are not sure what is wrong with your resume or how to fix it, find a resume writer who has competent understanding of what word processing attributes cause ATS parsing issues and knows how to eliminate them.


Karl has been providing resume critiques for job seekers at no cost since 1999.

Monday, May 11, 2015

There is an important link between Resumes, Cover Letters and job search Tactics.



Do you ever wonder why I keep emphasizing the importance of the search tactic of speaking to hiring managers BEFORE applying online or submitting your resume and cover letter by any other means?

The most important reason for speaking to the hiring manager is to find out what the key issue to be solved is and to be able to tell how you can fix it. The key problem is not always evident or emphasized in a job description. The astute job seeker will learn what the hiring managers’ pain is and describe how he/she can help resolve it with an example of his or her work before he/she ever has a formal interview.

Once this important conversation happened it is then possible to edit a resume and cover letter to be responsive to the pain BEFORE applying for the position. Not only that, the cover letter can be addressed directly to the hiring manager instead of to a mundane “dear sir”, “madam” or “to whom it may concern”, or for that matter to someone in HR who is not the hiring decision maker. People prefer being addressed by name. It is much more personal and meaningful than the sterile alternative.

By reaching out to the hiring manager you are also showing that you have done some research rather than just applying blindly online like everyone else. And it avoids falling into the “bottomless pit”.

Equally important, speaking to the hiring manager enables differentiation from the competition. You are not just “one of the herd”, another “me-too” candidate. Differentiation is one of the keys elements of good marketing.

Obviously there is work to be done to accomplish this tactic. First you need to find out who the hiring manager is. There are many ways to do this. For people searching for an HR position it is rather simple to find out who the HR manager is.

Then one needs to create and practice scripts for the gatekeepers that will be encountered on the way to the hiring manager. And a strong script is necessary when one finally reaches the hiring manager. Scripts need to be internalized, not memorized. This is the hardest part of preparation. You can’t just blurt out that you are looking for a job to gatekeepers or the hiring manager or you will be diverted to HR and be told to apply online like everyone else, the dead-end approach unless you are looking for an HR position.

Contacting the hiring manager, either by referral, warm- or cold-calling or even using email requires careful planning and practice. Aside from salespeople, people looking for an HR position and certain marketers, many people might find approaching the hiring manager difficult to do. But it is an art that can be learned and is well worth the effort. Job seekers owe it to themselves to find out how.


Karl has been providing resume critiques for job seekers at no cost since 1999. 

Sunday, May 10, 2015

Job Searching 101: Job seekers are salespeople by default, like it or not.

Every job seeker should understand they are a salesperson. For some this is difficult to accept because they are not salespeople by profession and do not want to be. The truth is even some sales professionals have difficulty selling themselves as opposed to a product or service.

Regardless, here are some things one must think about when searching for a new job.

Selling requires collateral marketing materials, the resume and cover letter in the case of job seekers. These collateral materials are advertisements.

Advertisements outline the benefits of buying a product or service. The objective is to entice people to buy. The resume and cover letter must do the same thing.

Job seekers offer their services to a hiring manager (the buyer). The hiring manager is the person who has a need to fix. The greatest search success is achieved by those who can pinpoint that key need and show how they can fix it. That is sales!

When creating your advertisements, think like the hiring manager, the customer for your services. He or she is the decision maker and the most important person to impress. Put yourself in his or her shoes and ask yourself this: If I were the hiring manager what would I want to see on my resume that would make me want to interview this person.

Hint: Primarily it is your accomplishments and the results of your work. Your responsibilities and the companies you may have worked for are interesting but are usually not likely to get you an interview by themselves.

So here is some advice: Your resume needs to sell the benefits of hiring you. It must be easy to read quickly. So cull out words and statements that don’t really address the requirements of the job. Particularly, leave out fluff, things that are not pertinent to the job. Once people begin to read fluff they tend to lose interest quickly which makes your sale much more difficult. In addition to things that are not germane to the advertised position, fluff includes those self-assessing adjectives that say how great you are. Instead of making those statements, use your accomplishments and results to demonstrate how good you are without saying so.

It is also important to use an easy to read font and type size. An excellent choice is 12 pt Arial, but no less than 11pt. Stay with one inch side margins and no more than 2 pages.

Do not write in paragraphs; they are not easy for the hiring manager to skim through.

Finally, make sure you will score high if your resume is subjected to ATS scrutiny. Get help if you do not know how to do that. It is not intuitively obvious what you might do unwittingly in creating your resume that will cause you to be rejected regardless of how well you fit the job requirements.


Karl has been providing resume critiques for job seekers at no cost since 1999. 

Wednesday, April 29, 2015

The anatomy of a recruiter. What you should know.



There are two kinds of recruiters: Internal recruiters who are paid employees of the hiring company and external recruiters who work for recruiting firms that serve hiring companies.

They have one thing in common: their mission is to identify candidates who have the potential to serve a hiring need. There are other similarities, but there are also big differences between them you should understand.

The internal recruiter:

Is a company employee who works in HR and is paid a steady salary. He or she has no “skin in the game”.

He/she is often pressed to find candidates for a variety of positions, may or may not understand the job he/she is hiring for and may not be able to understand how you fit the needs of the job.

He/she may or may not view their work as nothing more than “just a job”.

He/she may have a myriad of other responsibilities in addition to recruiting.

He/she is driven to identify good candidates but is not incented financially for doing so other than having a base salary and employment.

The external recruiter:

The external recruiter usually works on a commission-only basis, therefore has considerable incentive to make placements.

He/she is paid part of the commission the firm receives from the hiring company, typically 25 to 35 percent of the candidates’ first year salary.

Very often there is a considerable time delay, perhaps 3 months or more, before the recruiter receives payment for a placement. Therefore the pressure is constantly on to find new candidates and achieve ‘sendouts’ (face-face interviews) every day.

Like the internal recruiter, the external recruiter may not understand the job he/she is recruiting for, but usually works in only one industry or discipline and has a higher incentive to understand the job, at least the jargon of the job, in order to make placements.

There tends to be considerable turnover in recruiting firms. Those who fail to get their candidates hired often leave the recruiting firm for lack of income, or they get fired.

Recruiting firm management presses hard for recruiters to make many calls each day. They know their business is a “numbers game”. Unless you are a “purple squirrel” you may not get much attention.

Sometimes it is not obvious from a job ad which type of recruiter you may be dealing with. When you get a call from a recruiter, make sure you understand which type is calling you.


Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Monday, April 27, 2015

A recipe for failure to land a new job may be caused from the lack of only one ingredient.

Do you fall short in any of these things?

Failure to get professional help early. Delay only extends the time to find a new job which creates a larger than necessary current gap in the resume.

Failure to network properly or at all. It really isn’t just who you know but who needs to know you.

Failure to have an ATS-ready resume. This is the largest cause of landing in the bottomless “black hole”.

Failure to find out who the hiring manager is and speak directly with him or her. If you are not seeking an HR position you do not want to apply to HR before speaking to the hiring manager. Many job ads are poorly written. Too often HR does not understand the hiring managers’ real needs, and that is what you need to know first and foremost. After all, if you don’t know what the key problem is, how can you demonstrate you are the best candidate to fix it?

Failure to edit your resume to be responsive to the hiring managers’ needs. Specifically, failure to demonstrate the results of your work. The resume is about you, but it needs to be edited for each and every job you apply to in order to show how you can help resolve the hiring managers’ pain.

Failure to learn good interview technique. Do you answer questions crisply and concisely? Do you listen carefully? Have you prepared for the interview? Do you talk too much?

Failure to learn and understand the art of selling. Your background may not be in sales, but you must learn how to sell the benefits of hiring you.

Wasting time pursuing a flawed job search strategy and tactics. Measure your search results. Make sure your plan is effective and be willing to modify it if it is not.

Make sure you are preparing yourself to conduct a search that does not fall short in any of the above.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Tuesday, April 21, 2015

What a personal brand Is, and what it Is Not.

When it comes to understanding what a personal brand is it is easiest to understand what a product brand is first. A product brand might be “Ford Mustang”, “Kleenex”, “Kraft Cheese”, etc. It is a short statement. It might include a brief modifier to attract attention such as, “A Ford Mustang that will do zero to 60 MPH in six seconds”.

Your personal brand is similar. It simply answers the question, “What do you do?” in a brief few words. It is not a long, detailed description about how great you are.

You might be “A School Teacher who has improved the math test scores for fourth graders from 62% to 88% over a five year period”, or “A Manufacturing Process Engineer who has saved companies millions of dollars in production costs”.

It is important to avoid the temptation to embellish the statement with lots of extraneous information, particularly self-assessing adjectives. But it is very worthwhile to follow the statement with a tabulated list of your core competencies, perhaps 3 columns by 3 rows, written in short phrases. These identify the primary skills you have that support the personal brand statement.

These two elements will give the reader an easily read picture of what you do in a manner that encourages them to read further. Your name, contact information, personal brand statement and core competencies should fit in the first one-third of the page so that the reader can quickly get to the results you have achieved in your most recent job experience on the first page of your resume.

If you can achieve this you will get more interviews.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com

Monday, April 20, 2015

I think Ulrich Schild said it best: “It’s not who you know, but who wants to know you.”

So you are searching for a new position. Who might want to know you? I suggest certain people in your network may.

Your personal network is critical to a job search, that is, if it contains people who can help you.

If it is just a lot of people you don’t know who you have connected with on LinkedIn, you may be wasting your time connecting unless they are employed by a company you are interested in pursuing or they know someone in the company or they are recruiting people for a position.

Employers often have ERP’s, Employee Referral Programs, in which current employees may receive a bonus if the company hires someone they refer (like you for instance). Connecting and establishing rapport with a current employee is an excellent way to get hired. In fact it is one of the best. So check out company websites. Sometimes they will say they have an ERP. And certainly ask a new connection the same question.

But it is difficult to get a referral from a connection who doesn’t know you if they have nothing to gain from it. If you are a strong candidate the referring employee is likely to want to know you. The hiring manager will too.


And if you get an interview from a referring employee, make sure HR knows who referred you so that person gets the credit …. And the bonus!

Monday, April 13, 2015

Is your resume long and verbose? You probably talk too much as well.


More than any other factor there is one thing will cause people to reject your application or fail to hire you, even if you satisfy the basic job requirements:

You can’t express yourself verbally or in written form crisply and succinctly.

This factor is the single biggest reason people don’t get interviews or they get rejected after interviewing.

If you write too much your resume won’t get read.

If you talk too much you will monopolize the conversation and interviewers will find ways to get rid of you.

Verbosity is likely to be interpreted as unable to work efficiently, spending too much time getting to the conclusion.

A simple solution is to record your own conversations with people. Listen to the play-backs and see what you are doing. How long did it take you to arrive at the point of the answer? How could you have gotten there quickly?

When you write, think about the end point you are trying to reach. Start eliminating words. Can you get to the point in one brief sentence?


Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com. And visit his website, http://ow.ly/dgg2J.

Wednesday, April 8, 2015

It’s no wonder that many candidates drop out of the online application process before completing it.

Listen up employers: 

By asking candidates to fill out an online questionnaire that requires repeating information already on their resume and by asking them for their salary requirements before they have even had an opportunity to talk to you, you are driving away many of your best candidates in an attempt at being efficient.

If you ever find yourself wondering why your job advertising is not delivering results, or why you don’t seem to get enough good people to interview, consider this: It is often because you made a bad first impression online.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com. And visit his website, http://ow.ly/dgg2J.

Tuesday, April 7, 2015

Do you plan to use a recruiter in your job search? Here are some rules of engagement:



Rule #1 – Never pay a recruiter for help! Recruiters are paid handsomely by their client companies. And be careful. There are scam artists who may promise you employment within a short time period for a fee.

Rule #2 – Never assume a recruiter works for you! Again, recruiters are paid by their client companies. You are a meal ticket, not a client. And if you are not a “purple squirrel”, a clearly unique, superior candidate in the eyes of the recruiter, you may get lots of promises but little or no real help.

Rule #3 – Figure out if your recruiter is capable of helping you before you align yourself with him or her! This may be an obvious thing to do, but it is easier said than done. Ask probing questions. The industry has some great recruiters, lots of turnover, lots of rookies, its’ share of  “hard-sell salesmen”, some sharks and a few crooks.

Rule #4 – Make sure the recruiter does not change anything in your resume unless you review and approve it before it is submitted to their client! Find out why the recruiter wants to make changes. Make sure any changes represent you accurately, honestly, are grammatically correct and have no spelling errors. Many recruiters are not good resume writers.

Rule #5 - If the recruiter appears annoyed by your questions or unable to answer them thoroughly and confidently, do not walk away, RUN AWAY!


Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com. And visit his website, http://ow.ly/dgg2J.

Monday, April 6, 2015

Why you should avoid using resume templates.


Generally they are not ATS-ready! And if not, they may not be parsed correctly … or at all.

It is true that resume templates are often attractive and easy to use. That’s probably why you would pick one to use. However, that attractive format may be the very reason you don’t get many responses because it may not be ATS-ready. In fact most are not. Resume templates usually include features that cause incorrect text parsing. It may be the reason you get rejections. Parsing software does not care about beauty. It does not have eyes. It cannot see. It can only the ‘read’ the binary code that represents your resume on a server.

If a company does not use ATS software to make their hiring process more efficient and less costly, then using a template may not be a problem.

But the question is how do you know for sure whether they do or do not? It’s also not a problem if you physically hand your beautiful resume to a human who can see. But if ATS is used in the hiring process you may run into a pile of trouble.

Some templates are free, and that certainly is appealing.

 But you may just get what you paid for. Think about it.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com. And visit his website, http://ow.ly/dgg2J.

Wednesday, April 1, 2015

Beware of claims about “Secret Sentences” you can use that will land you a job!


We see this kind of hoax posted frequently on LinkedIn, posted by people who make all kinds of claims about sharing with you a certain sentence you can use that will win you a job – in exchange for your money! The hype usually includes “comments from satisfied customers” who have been hired by using this “secret sentence”. You can guess who wrote the comments.

“Secret Sentences” are pure marketing hype worded to entice you to spend your money. After all, who wouldn’t want to know what secret sentence would get you hired. If it really were true everyone would use it and there would be no secrecy about it; and every hiring manager would recognize it in a heartbeat. There are very few hiring managers in this world who can be swayed by some “secret sentence” to hire you.

Hiring managers want to know who you are, how to reach you, what you have done, what you have achieved (the results of your work), and what your credentials are. From this information they will decide to interview you or not.

Based on interviews hiring managers will decide if they like you, if they think you can do the job and if they believe you will fit into their team. No “secret sentences” will ever come into play, so don’t be duped into believing that. Hoaxes are just that, hoaxes.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com. And visit his website, http://ow.ly/dgg2J.

Tuesday, March 31, 2015

Are you undermining your job search by doing these things?


You will stunt the progress of your job search if you do any of the following:
Don’t bother to write a cover letter.
Create a single resume that you believe will fit all jobs.
Riddle your resume or cover letter with spelling or grammar errors.
Avoid networking.
Broadcast your resume far and wide.
Avoid participating in LinkedIn groups and discussions.
Make sure your LinkedIn profile is incomplete, forget about having a good, smiling headshot of yourself (only you) and make it difficult for people to contact you.
And if you win an interview anyway, show up late, chew gum, forget about good hygiene, arrive reeking of tobacco or alcohol, don’t make good eye contact, provide long-winded answers to questions, bad mouth a previous boss or company and make some bigoted remark.
Be creative and think of many other things you can do to extend your job search. You can do it.
Of course if you really do want a new job you could choose to do the opposite of all of these things.
Best wishes for an effective search!

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com. And visit his website, http://ow.ly/dgg2J.

Wednesday, March 25, 2015

Your LinkedIn profile picture really IS worth a thousand words!


It is the first thing people look at when they open your LinkedIn profile. They don’t even look at your name first. Even your closest friends look at your picture first.

It has been said repeatedly that if it is missing, a recruiter won’t bother reading your profile. If that happens, you lose.

The optimum picture is a headshot of a smiling face of only you. Not an object, a group, your dog, cat, child, spouse, motorcycle, boat, or the biggest fish you caught,  just you.

People like people that are fun to be around. Your smiling or laughing face is inviting; it sets the readers mood immediately. People tend to like you before they read a single word.

Pick a good background that doesn’t detract from you.

Use an editor like Google Picassa (free) or some other software to crop, brighten, color warmth, etc.


Whatever you do with your profile, make sure you include a picture that is inviting; don’t be a ‘nobody’. 


Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. If you would like his help, email him at kl@hoochresumes.com. And visit his website, http://ow.ly/dgg2J.