Sunday, April 24, 2016

How to job search and maintain your sanity.

The single biggest reason many job searches become extended is failure to get good professional help early in the search. Financial, emotional and personal relationships often suffer as a result. 

Maintaining sanity comes from balancing work and free time. And free time won't occur unless the elements of work are planned, organized, prioritized and conducted well.

Here are some thought starters. An effective job search requires learning how to to market and sell yourself. Selling the benefits of hiring you is quite different from selling the product or service of a company.

There are five components to marketing and selling yourself: Strategy, Tactics, Resume, Cover Letter and LinkedIn Profile. Any of these that are not properly prepared for may cause an extended search.

What strategy is appropriate for you? 
  • You could broadcast your resume widely to as many companies you can think of. 
  • Or you could target specific companies. This is most appropriate for professionals and those who have a specific industry or discipline they wish to pursue. 
  • You could also do a combination of the two approaches, in which case you need to understand the potential impact on the search tactics you may want to use.


What tactics will you use? The tactics to consider are: 
  • Using Job boards: How should you use job boards for the strategy you choose?
  • Using Recruiters: Should you use a recruiting firm? Do you understand how recruiters work, how they can help, how they can hurt you? There is an important relationship between using a recruiter and a broadcasting that could hurt you.
  • Networking: How and where should you network? What approaches work, don't work?
  • Hiring Managers: Do you understand what motivates them to want to interview you? Do you know how to find out who the hiring manager is and how to reach out directly to him or her ? Do you understand how to get past the gatekeepers? This is the most effective search tactic regardless of which search strategy you use
  • Interviewing: Are you prepared for different types of interviews? Do you understand the different categories of questions that may be asked? Are you prepared to answer the tough questions?
  • Salary Negotiating: When salary comes up, how will you answer? Do you know how to negotiate compensation?


Resume and Cover Letter: Writing proficiency is crucial in creating professional collateral marketing documents. So is understanding how managers are motivated by resumes and what they look for. 
  • Do you understand how to write a resume or cover letter that will generate interviews?
  • Do you know how to write documents that will differentiate you from your competition?
  • Are you a proficient writer with a strong command of grammar, spelling, punctuation and resume organization?
  • Are you current on what is considered 'best practices' in contemporary resumes?
  • Can you craft a cover letter that is not boring and mundane like everyone else's?
  • Do you understand how to write a resume that is compatible with ATS parsing software?


LinkedIn Profile: LinkedIn is the most powerful inbound marketing tool for you, and it is FREE! What could be better?
  • Do you understand how to  write it in a way that it works for you while you conduct your search?
  • Do you know how to use the many tools available to you on LinkedIn?

To be sure, job hunting is never simple. Today competition is extreme and there are more pitfalls than in the past. One thing that hasn't changed though is stress level. It's important to maintain a balance between your "job search" job and your life. Therefore it is important to plan and execute your search efficiently and effectively. If you can achieve daily goals you will feel that you have free time to recreate. 

Professional help in planning and executing your job search is a remedy that can help you achieve a balanced life while searching for that next opportunity.

Get more info at bit.ly/1TEqj93. Get a FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Monday, April 18, 2016

How to leave your job for something better

If you have decided it's time to quit and move on to a new job, for whatever reason, stealth is usually your best plan.

More than one person has lost their job because their plans got back to the wrong person. They lost the advantage of moving on their own terms and wound up job searching at a disadvantage, as one of the unemployed.

If you plan to leave your job, Rule #1 is Shut Up About It!

Stay under the radar. Don't expose your intentions with anyone. If you don't it can work against you to share what you are doing with others. Even your closest friends may slip up and talk about it with others. Word gets around even when you are sure there is no way it could happen. You are sure your closest friends would never betray you. Well maybe not intentionally, but mouths become loose under a lot of circumstances.

Consider my friend Sam who lost his job before he was ready to search for a new one because his closest confidant at work shared his intentions in confidence with a friend who slipped up and told a friend who told a friend, etc. His employer quietly find a replacement for him, then let him go.

The moral? The best strategy for leaving a job is a surprise strategy!

Get more info at bit.ly/1TEqj93. And get a FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Monday, April 11, 2016

Should I use a PDF file of my resume to apply for a job?

Don't be too quick to say yes!


It has been said that ATS software is used in over 60% of U.S. companies. Assuming that is true, if you apply for a job online, chances are your resume will be read by an ATS parser before a human ever sees it. Besides, ATS parsers will re-format it anyway before presenting the high-scoring resumes to a human.  This is done so that all resumes are formatted exactly the same for the top candidates to be easily compared by humans.

You could  be mislead by those who claim PDF files can or should be submitted. PDF files cannot be 'read' by most ATS parsing software (note that some companies that write parser software claim they can read PDFs). Besides, parsing software is blind. It does not see what you and I see. It can only read the binary coded version of the text stored on a hard drive.

So a beautiful resume, whether saved as a PDF or other format, doesn't matter to a computer. What matters is if your resume also contains attributes your word processing program introduces unbeknownst to you.

Therefore, if ATS gets your resume before a human sees it, as is common in hiring processes that use ATS, arguments like making it beautiful or protecting it from those who would alter your information is a moot point. Having said that, I recommend having a very attractive PDF file copy of your resume to hand out to humans in networking and face-to-face interview situations.

The only file type that is absolutely compatible with parsing software is plain text (txt), because all formatting is removed. (Even txt files should be edited to make sure information is presented in the manner parsing software prefers).

Most Word doc files are safe as long as they are free of certain attributes inserted by Word when one uses some of the tools Word provides to make document creation easy. That's unfortunate, but a fact..

By the way, as most people today know, ATS parsers check for the presence of key words that are in the job description. So make sure you read job ads carefully and don't forget to insert the keywords you are qualified for, exactly as they appear in the ad, into your resume. And use them in context if you want to get a high ATS score.

Need help? Get more info at bit.ly/1TEqj93. 

Get a FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Tuesday, April 5, 2016

Hm-m! Why not use a resume template?

They are cheaper than paying a professional resume writer.
They are easy to use.
They are attractive to the eye.

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur!" - Red Adair
If you are not a good writer, good speller, know proper grammar and punctuation, or know makes a resume ATS compatible, how will a template help you?  Yes they are easier to use and they can be attractive, but they are risky to use when  applying for a job.

Almost all templates are not compatible with ATS parsing! They may not be parsed correctly … or at all.
It is true that resume templates are often attractive and easy to use. However, that attractive format may be the very reason you don’t get many responses. It may not be ATS-ready. In fact most are not. Resume templates usually include features that cause incorrect text parsing which cause rejections or non-response.

Parsing software does not have eyes, therefore does not care about beauty.
It cannot see what you and I see. It can only the ‘read’ the binary code that represents your resume. You are better off applying electronically with a text (*.txt) file which is loved by parsing software.

But if a company does not use ATS software to make their hiring process more efficient and less costly, then why not use a template?
The problem is, how do you know for sure whether they do or do not use ATS software in the front end of their hiring process? 60% of all U.S. companies use ATS. Of course it certainly is not a problem if you physically hand your resume to a human who can see.

Some templates are free, and that certainly is appealing.
 And you may just get what you paid for. Think about it.

Get more info at bit.ly/1TEqj93. 
Get a FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Monday, April 4, 2016

Why you should not use word processing table creators when writing your resume.

Word processing software has been written to simplify  the creation of documents and it does a great job. For instance, you can create neatly organized tabular information that is extremely attractive to the human eye by utilizing a word processor's table creator. The table creator enables a neatly arranged set of boxes organized by a selectable number of rows and columns in which you can store words, numbers, etc. The boxes can be made visible or invisible. But even the invisible ones are graphics none-the-less.

ATS resume parsers are looking for text. When a parser encounters a graphic, what it sees looks like gibberish, including all information encompassed within the graphic. Such information is 'lost'.

Therefore when a parser encounters a table it sees gibberish and cannot 'read' any information contained within.

Use tabs as a work-around.

Get more info at bit.ly/1TEqj93. 
Get a FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Friday, April 1, 2016

5 reasons why Silence is golden in an interview

Silence is a useful expression, often effectively amplified with body language, facial expression, or other non-verbal sounds when you are:

  • Testing to see if you've answered the question adequately
  • Making sure you are not monopolizing the conversation
  • Implying doubt or incredibility
  • Encouraging the other person to talk
  • Negotiating salary


"The real art of conversation is not only to say the right thing at the right time, but also to leave unsaid the wrong thing at the tempting moment. Lord, Keep your arm around my shoulder and your hand over my mouth . . .. . . .. . . AMEN!" anon.

 

The corollary to this quote is this mechanical engineer's advice: "Make sure brain is engaged before putting mouth in gear!"


Get more info at bit.ly/1TEqj93. 
Get a FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Thursday, March 31, 2016

6 resume mistakes that could make you look clueless

Doing these things could make you look like you just fell off the turnip truck:
  1. Putting the word "Resume" on the top of the page - It's obvious, isn't it?!
  2. Writing an Objective - Superfluous! Your objective is the position you are applying for, otherwise don't apply. Objectives have been replaced by personal brand statements.
  3. Writing a biography of everything you ever did - Get over yourself. No one will take the time to read it. Keep your resume relevant to the hiring company's needs. Eliminate superfluous, non-relevant information.
  4. Grammar or spelling errors - Don't display carelessness.
  5. Poor formatting - Don't display sloppiness.
  6. References - Don't use up resume space. You will be asked for them if a company is interested in you.

Be contemporary, not "old school".

Get more info at bit.ly/1TEqj93. Get your FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Monday, March 28, 2016

Why you should not use a PDF file for your resume.


Some people will claim that ATS has no problem with PDF documents used in applications on job boards and company websites. But don't be too sure. Many ATS products will either not process PDF documents or will process them incorrectly. 

According to one of the leading resume parsing software companies, "The PDF standard is a “broken” standard. Text cannot be correctly extracted from MANY, MANY PDF files. As a result, if you use a PDF resume, there is a non-trivial chance that your resume will be unusable."

While the electronic application case is well-understood, it certainly is a fact that PDF files can be safely used for sharing your resume with a human. PDF files are only a problem if you are applying electronically for a job with a company that uses ATS on the front end (before a human ever sees your resume) of their hiring process.

Get more info at bit.ly/1TEqj93. Get your FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Friday, March 25, 2016

11 tips to make your resume ATS compatible

Keep it Simple. Use a simple document format, not a fancy one. Keep in mind that computers do not have eyes.

Keep it Relevant to the position you are applying to. Resist the urge to write down everything you have ever done in your career. You could be rejected because of length. Besides, no one will read a career biography!

Put your Name on the First Line, By Itself. Your last name will be interpreted as the last word on the first line.

Do Not Use Graphics! Period! Make sure you understand what constitutes a graphic.

Do Not Use word processor Toolbar tools that utilize graphics in the background. Not always obvious.

Use Key Words in context Exactly as they appear in the job description.

Do Not Nest job titles under one company. ATS prefers you to repeat the company name for each position held with dates for each position. No, ATS will not think you are a job-hopper.

Do Not Use Columns.

Use Only One Font, preferably san-serif one like Arial or Calibri. OCR prefers them too.

Use Section Titles that ATS looks for, e.g., Summary, Experience, Education, Skills, etc.

Avoid Using Company Names without their Legal Structure Suffix. Eastman Kodak could be interpreted as a person's name. Eastman Kodak Company is the legal name. Kodak is a trademark, not a company name.

Don't Use PDF files for Electronic Application, e.g., on company websites or job boards.

Be Compatible with Scanners and OCR, occasionally used in conjunction with ATS.

If you don't understand, don't try to write it yourself ... unless you are not averse to  rejection or non-response.

Get more info at bit.ly/1TEqj93. 
Get your FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Thursday, March 24, 2016

5 things you must know to get through ATS parsing

Who will win the race? ATS or Job Applicants

Outcomes - There are 3 possible outcomes when ATS is used in the front end of hiring processes:

1.    Inclusion in the applicant 'short list'
2.    Rejection
3.    Non-response

Cause of the outcomes:

1.    Short list: The applicants resume is compatible with ATS parsing software AND the applicant meets the criteria ATS parsing is looking for. A high score results and the applicant is included in the 'short list'.

2.    Rejection: The applicants resume is compatible with ATS parsing software BUT the applicant does not meet criteria set for the position and gets a low score. OR the applicants resume is NOT compatible with ATS parsing software.

3.    Non-response: Applicant never hears about the outcome of his or her application because his/her resume is not ATS parsing compatible, or he/she does not fit the requirements, or the search is closed.

Why ATS parsing scores low:

1.    Graphics: The resume includes pictures, charts, or any other type of graphic, including graphics the word processing 'toolbar' uses in the background (which may not be visible, but are there).

2.    Format: The resume is organized in a way that is incompatible with ATS parsing.

3.    Order of information: ATS parsing software is searching for information in a particular order that is not used in the resume.

4.    Key words: The resume lacks key words that conform to the job requirements and they are not used in context.

5.    Font: An uncommon font is used, or multiple fonts are used, or toggle case is used, or drop caps are used, etc.

The bottom line: Resume writing has become a non-trivial task. Not only must one be a competent, creative writer with strong grammar, spelling and punctuation skills, but one must understand how ATS parsing software works, and more importantly, how to prevent it from failing!

Parsing software knowledge is the only way to consistently win interviews!

Get a FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Sunday, March 20, 2016

Why Are Applicant Tracking Systems Tough On Resumes?



ATS is a software program companies use to reduce hiring cost by automating the evaluation of candidates and manage the hiring process.

ATS software has been created to make it possible for companies to quickly manage the high volume of applications they are flooded with at reduced cost and less human intervention. It has become the front end of the hiring process in over 60% of U.S. companies and is growing rapidly.

ATS parsing software scores every candidate on how well they match the job requirements. It then forwards only those few candidates with high scores for further processing by humans.

But it is limited in what it is able to 'read' electronically, which makes resume writing more complex today than ever before. Candidates are often rejected because of attributes within their resume that have nothing to do with the written text. It may simply reject candidates because either it cannot read their resume correctly, or at all.

While most people understand the need to insert keywords into resumes, few understand what all of the attributes that cause problems are. The issue goes well beyond simply using the right keywords.

There are over forty little known document creation attributes that can cause parsing issues! Chief among them is graphics. For example, did you know headers are graphics that contain information. Put your name and contact information in a header and parsing software will never know who you are or how to reach you. (Do you wonder why you never hear from the company when you KNOW you are a great fit for the job?) There are many other similar issues plus a few non-attribute issues, like organization of information, titles of sections and file types that can cause issues.

Bottom line: It takes a competent professional to prepare ATS compatible resumes. 

Related to ATS, some companies use Scanners and Optical Character Reader (OCR) software in their hiring processes. While most companies have moved away from that practice, there are unique document creation issues if OCR is being used. Although ATS software is not reliant on scanners and OCR software, when scanners are used, it is necessary to assure resumes and cover letters can be read cleanly by OCR because the output files will be submitted to ATS for parsing.

Therefore, in addition to understanding ATS parsing, a writer needs to understand Scanner/OCR technology as well.


Get your FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Friday, March 18, 2016

Will ATS do this to your resume?

ATS is an acronym for Applicant Tracking System, a software program companies use to reduce hiring cost by automating the evaluation of candidates and manage the hiring process.

ATS software has been created to make it possible for companies to manage the high volume of applications they are flooded with at reduced cost and less human intervention. It has become the cornerstone of the hiring process in most large companies and is growing rapidly in medium and even small companies.

ATS Parsing Software scores every candidate on how well they match the job requirements. It then forwards the few best candidates to HR. Only those with high scores get further processing by humans.

But ATS parsing software is limited in what it is able to 'read' electronically, which makes resume writing more complex today than ever before. Candidates are often rejected because of attributes within their resume that have nothing to do with the written text.

To adequately ensure a resume or cover letter will not have parsing issues, it is necessary to understand how parsing technology functions. While most people understand the need to insert keywords into resumes, few understand what all of the attributes that cause problems are. The issue goes well beyond simply using the right keywords.

There are over forty little known document creation attributes that can cause parsing issues! In addition, ATS parsing software is sensitive to format, file types, and other nuances.

Related to ATS, some companies use Scanners and Optical Character Reader (OCR) software in their hiring processes. While most companies have moved away from that practice, there are unique document creation issues if OCR is being used. When scanners are used, it is necessary to assure resumes and cover letters can be read cleanly by OCR because the output files will be submitted to ATS for parsing.

It is unfortunate, but advisable, for job seekers to get professional help in resume writing.

Get your FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Sunday, March 13, 2016

Trying to make people you meet drink from a fire hose?

Are you a job seeker and not getting interviews or job offers?

One of the biggest mistakes some job seekers make is to assume that if they write enough and say enough, something will stick, they will be remembered, and they will get the job. Nothing could be further from the truth.

Like it or not, job seekers become salespeople the instant they start searching. Selling is about human behavior and mindset. Successful salespeople are good listeners. They ask questions about what the buyer needs, what is important. They listen carefully. Only then can they offer a solution. (Think about that the next time you are networking).

Trying to force people to absorb too much information or irrelevant information is like trying to make them drink from a fire hose. It has a negative impact. It turns people off.

So what is the solution?

First of all, find out what the hiring manager needs and why. What problem needs to be resolved?

Focus your resume on those needs. Listen, then refine your resume. Respond by addressing how you can help resolve the problems. Make your resume crisp and succinct, removing things that are not relevant to the need.

Focus on the needs as you respond to interview questions. Don't lose sight of what the hiring manager needs as you answer. Practice answers to typical interview questions before the interview. Remember this: If you are asked what time it is, don't respond by telling how to build a watch!

Focus on the needs as you negotiate a salary in the job acceptance process. Don't think that you are at a disadvantage because you are searching. The hiring manager has needs too.

Get more info at bit.ly/1TEqj93. Get your FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Monday, March 7, 2016

Job Searching is all about Marketing and Selling, but ...

It's not so easy for many people. None-the-less, Job Searching is a marketing and sales job, like it or not. The choice is mislead yourself into thinking that what you are doing is productive and watch others get jobs or learn marketing and the art of selling.


Resumes and cover letters are advertising literature used for marketing. If you've created one, you are already starting to market. The question is, are you getting interviews? If not, it's time to make some changes. Is it your resume content? Is it your marketing approach? Is it the search tactics you are using? Is your resume incompatible with ATS parsing software (a very common cause of not getting responses)?


If you are getting interviews but not job offers, why? Is it your selling skills, your interviewing technique, your body language or other soft skills? Do you direct your campaign at "back-room" people, not the actual decision-maker? Do you know how to engage the decision-maker? Do you have the skills necessary to get past the gatekeepers? Lots of help is available to improve these skills.


It's also possible you could be a salesperson successful selling products or services but not proficient at selling yourself.

Get more info at bit.ly/1TEqj93. Get your FREE resume assessment today! Send your resume to kl@hoochresumes.com. Then let's talk, no obligations!

Friday, March 4, 2016

It's the hiring manager you need to impress, not the recruiter. Go directly to the only person that matters.

Many people are too lazy to take the difficult route to the hiring manager. It's far easier to let someone else get you to the interview table. Easier, yes, but it's also the least effective way to get a new job.

You are the only person most interested in finding a new job for you. So don't join the 'stampeding herd' of people. If you need help learning the most effective way to land interviews and jobs, get it! It may be scary to you, it may be difficult for you, but most people who land a new job get there by taking charge of their own destiny and by using a direct approach. They don't apply and wait for something to happen. They reach out directly to the hiring manager, communicate, find out what the real needs are, edit their resume to respond to those needs, and then apply.

Go directly to the king of the mountain!


Each job searcher needs different kinds of help. Clues on how to find and speak directly to the hiring manager can be found in many articles, but individual solutions require individual coaching. Unless you are an accomplished salesperson who understands prospecting and knows how to get past gatekeepers and how to engage decision-makers, you would be best served by getting professional help. One source can be found at bit.ly/1TEqj93.

Karl has been reviewing resumes for people at no cost since 1999. Get a free resume review at kl@hoochresumes.com.

Wednesday, March 2, 2016

99% of hiring managers don't give a hoot about what you want.

Your resume is all about you. Your job search is about what you want. But a hiring manager views you from a 180 degree perspective.

The hiring manager has needs, wishes, and wants too and will look at your resume to see if you meet any of those things. It follows that if you don't illustrate how you satisfy the hiring manager's needs you probably won't get asked to interview. Makes sense, doesn't it?

Astute job seekers will find out what the hiring manager's critical needs are and edit their resume to be responsive to those needs. They know the best way is to talk directly to the hiring manager. And to do so requires training and practice. Therefore wise job seekers will seek out professional help if they don't have basic sales skills like prospecting, script writing, and closing.


After all, job seeking is a sales job by default.

Get help at bit.ly/1TEqj93

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. Get his help! Email him today at kl@hoochresumes.com

Sunday, February 28, 2016

Why write a resume that's just about you? The key is NEEDS, but not yours.

When job seekers write their resume they tend to get caught up in what they want and they forget all about what the hiring manager needs. But that's the person they are writing the document for. What a huge mistake!

Sure, it's necessary to document the things you have done, but not necessarily everything. The critical things to write about are your accomplishments that respond to the hiring manager's needs.

Here are a few mistakes people make:
1 - Forgetting about what the hiring manager wants.
2 - Forgetting that the document is a advertisement, not a biography.
3 - Forgetting that they don't want to look stupid by making spelling, grammar or careless typo. Proof-read carefully. It's manager, not manger. The spell checker doesn't know if you mean a person or a crib!
4 - Forgetting about formatting the resume neatly for a professional appearance.
5 - Forgetting that computerized parsing software may be the first reader.

Writing your resume is arguably the most important project you ever worked on. If you really want interviews, find out what the hiring manager's needs are and make sure you respond professionally.

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. Get his help! Email him today at kl@hoochresumes.com

Monday, February 22, 2016

“Why do you want to work here?”

Now that is a very common interview question. Take advantage of it.

You could just stumble your way through with some standard answer that the rest of the herd of interviewees uses, but why not cease the opportunity to show you have thoroughly researched the company. The real question being asked is "Show me you haven't just showed up for the interview without preparing!"

Focus on differentiating yourself from your competition. There will be others out there who will execute due diligence on the company. They will  know about the products or services offered, the competitive position, whether the company is in a good financial position, recent PR releases, etc.

The ability to respond with demonstrated knowledge that demonstrates you have done research that differentiates you in several ways.  It demonstrates interest. It demonstrates initiative. It demonstrates competitiveness. These are all traits that will support all the other interview questions that come at you.

Differentiate yourself!

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. Get his help! Email him today at kl@hoochresumes.com

Sunday, February 14, 2016

7 key reasons not to use job boards

It Isn’t Effective – Less than 2% of jobs are found on job boards. There are better ways of searching.

It Doesn’t Differentiate you from the Stampeding Herd – If you pound job boards you become one of the ‘herd’.

Posting your resume online Doesn’t allow you Edit it for Specific Job Requirements – Editing for the needs of each opportunity differentiates you.

It Doesn’t help you Identify Hidden Jobs – You will never learn about them if you don’t talk to the right people.

It Doesn’t Build your Network – Hiring managers are a valuable add to your network.

It Consumes Time You Should Be Spending on Other Tactics – Like developing  interviewing and salary negotiation skills, networking, and prospecting for hiring managers.


It usually doesn’t work! – Again, there are better ways of searching.

Friday, February 12, 2016

Are you a “purple squirrel”?

If you are you may be valuable to a recruiter. If not, well maybe.

 

The anatomy of a recruiter. What you should know about the anatomy of recruiters:

 

There are two kinds: Internal recruiters who are paid employees of the hiring company and external recruiters who work for recruiting firms that serve hiring companies.

They have several things in common: They do want to make placements. Their mission is to identify a group of candidates who have the potential to serve a hiring need. They will not always be completely truthful with you regarding where you stand after interviewing starts. You are likely to be given lip service or excuses if you are not the #1 candidate because if #1 does not accept an offer, or delays accepting, they may still need you. There are other similarities, but there are also big differences between them you should understand.

The internal recruiter:

Is a company employee who works in HR and is paid a salary. He or she has no “skin in the game” of recruiting.

He/she is often pressed to find candidates for a variety of positions, may or may not understand the specific job you are interested in for and may not be able to understand how you fit the needs of the job.

He/she may or may not view the work as anything more than “just a job”.

He/she may have a myriad of other responsibilities in addition to recruiting.

He/she is driven to identify good candidates but is not incented financially (paid a bonus or commission) for doing so other than having a base salary and employment.

The external recruiter:

The external recruiter usually works on a commission-only basis, therefore has considerable incentive to make placements. 

Therefore, in terms of importance, you are a meal ticket first, a potential fit second, and someone to focus on last (unless you are a "purple squirrel").

He/she is paid part of the 25 to 35 percent commission the firm receives from the hiring company.

Very often there is a considerable time delay, perhaps 3 months or more, before the recruiter receives payment for a placement. Therefore the pressure is constantly on to find new candidates and achieve ‘send outs’ (face-face interviews) every day. 

Like the internal recruiter, the external recruiter may not understand the job he/she is recruiting for, but usually works in only one industry or discipline and has a higher incentive to understand the job, at least the jargon of the job, in order to make placements.

There tends to be considerable turnover in recruiting firms. Those who fail to get their candidates hired often leave the recruiting firm for lack of income, or they get fired.

Recruiting firm management presses hard for recruiters to make many calls each day. They know their business is a “numbers game”. So unless you are a “purple squirrel” you may not get much attention.


Need help? Email kl@hoochresumes.com today.

Are you different from other job seekers?

Competition for jobs is always tough. Differentiation is the key to success. How can you differentiate yourself from the herd?

Fundamentally it comes down to 3 basics:

#1, craft a resume that is readable, well organized format, with key words that respond to their needs, presented with good grammar and spelling, that is intelligently written. And make sure it is ATS-compatible (see bit.ly/1Z5yDAh).

#2, choose the search tactics that result in the highest percentage of interviews.

#3, prepare and role-play for interviews.

Here are 6 other worthwhile details that will differentiate you from other job applicants: 
1.    Make sure your resume reflects the achievements and results of your work, not just your responsibilities.
2.    Use job boards and company websites for research, not initially applying (everyone else does that). There are better ways to get interviews.
3.    Learn about the different kinds of recruiting firms, how they work, how to work with them, and what to expect from them before engaging with them.
4.    Find out how to avoid common networking mistakes. And learn how to utilize employee referral bonus programs (RFP’s).
5.    Understand how to negotiate job offers before you get an offer. 
6.    Don’t procrastinate. It’s later than it’s ever been.

Learn how to differentiate yourself today!

Karl has been reviewing resumes for people at no cost since 1999. He has been counseling job seekers since that time as well. Get his help! Email him today at kl@hoochresumes.com